RouteReveal transforms publicly available Illinois gaming data into actionable location intelligence.
The platform helps terminal operators, route managers, location owners, investors, lenders, and industry professionals understand where gaming locations perform well, where opportunities exist, and how locations compare against their peers.
RouteReveal is designed to answer three fundamental questions:
Whether evaluating a single establishment, an operator portfolio, or statewide gaming activity, RouteReveal provides a consistent framework for analysis across Illinois.
1. Select a month. Choose the reporting month you wish to analyze. All reports, rankings, maps, filters, and metrics update dynamically based on the selected month.
2. Select a period.
Current Month is best for tactical analysis. YTD is best for annual performance monitoring. 12MM is best for identifying long-term trends and minimizing seasonal fluctuations.
3. Select a metric.
4. Explore the map. Each map point represents a licensed Illinois gaming location. Clicking a location allows you to view location details, analyze market position, compare performance against peer groups, and generate a detailed location report. Location colors reflect statewide percentile performance for the selected metric.
5. Analyze Market Position. Market Position compares a selected location against relevant peer groups. Comparison universes include:
Percentile rankings are designed to be descriptive rather than subjective, helping users understand how a location performs relative to comparable locations.
6. Generate reports. RouteReveal supports reporting at multiple levels:
Reports may be exported to PDF for further analysis and presentation.
RouteReveal applies a deterministic methodology so identical source data always produces identical analytical results. Every report, ranking, map visualization, and aggregation is generated from the same governed dataset to ensure consistency and repeatability.
Public gaming datasets occasionally contain accounting adjustment records identified as Prior Period Adjustments. These records typically represent corrections, allocations, or accounting entries rather than operating establishments.
RouteReveal excludes Prior Period Adjustment records from analytical calculations to prevent accounting entries from distorting location performance metrics.
For example, April 2026 reporting contained 8,933 establishment-level records. After excluding Prior Period Adjustments and duplicate license entries, RouteReveal analyzed 8,702 operating establishments.
Map locations are displayed when valid geographic coordinates are available. Locations without coordinates continue to contribute to financial calculations, rankings, and reports but do not appear as map points.
Daily Win Per Unit is calculated as:
Net Terminal Income ÷ Total VGT-Days
Where: VGT-Days = Machine Count × Actual Days in Operation
This methodology allows fair comparison between locations with different machine counts and reporting periods.
Map colors and percentile rankings are based on statewide performance distributions. RouteReveal uses quintiles:
Quintiles recalculate dynamically for every selected month, period, and metric.
Each establishment is attributed to its current terminal operator based on publicly available Illinois licensing records.
Historical performance is assigned to the current operator relationship, providing a consistent forward-looking view of today's operator portfolio across time. Operator reporting should be viewed as portfolio intelligence rather than historical accounting.
RouteReveal categorizes locations into the following license classes:
License type classifications are maintained through governed metadata processing and licensing records.
County overlays aggregate performance across active locations within each Illinois county. County rankings update dynamically based on the selected metric and reporting period.
Selecting a county opens a county-level report and statewide county ranking analysis.
RouteReveal includes a Chicago Ward geographic framework designed to support future Chicago gaming analysis.
When Chicago gaming activity becomes operational and public data becomes available, locations will be assigned to wards using geographic boundary analysis. Ward reports will aggregate gaming activity within each ward and rank wards relative to one another.
The ward framework is included today so RouteReveal can immediately support Chicago market analysis as gaming activity comes online.
The Pending Applicants layer reflects publicly available licensing records that have not yet become operational gaming locations.
Pending applicants are displayed separately from active establishments and provide a forward-looking indicator of potential market expansion and competitive activity.
RouteReveal utilizes publicly available Illinois gaming data together with independent analytical methodologies. The platform is intended as a decision-support tool and should be used in conjunction with professional judgment, market knowledge, and independent business analysis.
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